Away.comOur Audience

Away.com: Active, Influential Travelers

  • 1MM Monthly Visitors
  • 70% more likely to have traveled a U.Ss vacation destination (past 2 years)
  • 77% more likely to have purchased travel online (past 30 days)
  • 20% more likely to have vacationed in Europe (past 2 years)
  • 24% more likely to have vacations in Mexico/Latin America (past 2 years)

Gorp.com: Active Outdoors Travelers

  • 78% of users participate in outdoor activities
  • 54% have visited a National Park (past 2 years)
  • 50% have taken a camping trip (past 2 years)
  • 58% are active runners/walkers

Trip.com: A Large and Deal-Driven Audience

  • 1.5MM Monthly Visitors
  • 2MM Page Views / Month
  • 180,000 loyal subscribers receiving biweekly deals emails
  • 1MM Visitors (Away.com)
  • 1.5MM Visitors (Trip.com)
  • 325K Visitors (Gorp.com)

Source: comScore January '12, Google Analytics 2012, @Plan R4 2011, Adobe Omniture January 2012