
Away.com: Active, Influential Travelers
- 1MM Monthly Visitors
- 70% more likely to have traveled a U.Ss vacation destination (past 2 years)
- 77% more likely to have purchased travel online (past 30 days)
- 20% more likely to have vacationed in Europe (past 2 years)
- 24% more likely to have vacations in Mexico/Latin America (past 2 years)
Gorp.com: Active Outdoors Travelers
- 78% of users participate in outdoor activities
- 54% have visited a National Park (past 2 years)
- 50% have taken a camping trip (past 2 years)
- 58% are active runners/walkers
Trip.com: A Large and Deal-Driven Audience
- 1.5MM Monthly Visitors
- 2MM Page Views / Month
- 180,000 loyal subscribers receiving biweekly deals emails
- 1MM Visitors (Away.com)
- 1.5MM Visitors (Trip.com)
- 325K Visitors (Gorp.com)
Source: comScore January '12, Google Analytics 2012, @Plan R4 2011, Adobe Omniture January 2012