• 9MM Monthly Uniques
• 100MM Pages Viewed / Month
• 11 Pages Viewed / Visitor
• 50% are female (101i)
• 65% are age 35+ (133i)
• 47% have an annual household income of over $75,000 (137i)
• 45% graduated with a college or graduate degree (112i)
• 10% went on 2 or more domestic personal trips in the last 12 months (120i)
• 17% have traveled internationally in the past 3 years (115i)
• 36% have made a hotel reservation (105i)

• 9MM Monthly Uniques
• 100MM Pages Viewed / Month
• 11 Pages Viewed / Visitor

Source: comScore, July '11 - January '12