Advertisers can utilize a variety of online strategies, including rich media, to communicate to potential customers during their research and travel planning.
Opportunity to market directly to consumers who've opted-in to receive continuous communication from Orbitz on travel updates, rates and promotions.
Utilize segmented communication to improve the relevancy, timeliness messaging and engagement with our customers.
Over 8M opted-in subscribers.
Types of Emails:
- Weekly Deals
- Retargeting Newsletter
- Dedicated Standalone and Fare Sale
- Cross-Sell Newsletter
- Orbitz Insider Steals
- Prepare for Your Trip
- Abandoned Search
Sponsored Search advertising delivers expanded placement and increased bookings for hotels across a network of the world’s largest travel sites. It’s an easy, measurable, cost-effective way to advertise hotel properties in a high-traffic location.
An auction-based CPC model for hotels to help gain access to our visitors in search results with the intention to drive transactions.
Sponsored Search Benefits to Hotels:
- Promote hotel to “in-market” shoppers
- Increase bookings and revenue
- Highlight special hotel features and amenities
- Calculate the ad’s exact return-on-investment
Targeted placement opportunity to reach a customer in the booking path and collect leads for your brand for further marketing efforts.
Retargeting allows the advertiser to reach an in-market shopper by delivering targeted messages after the consumer has expressed intent with your brand or in travel and did not convert.
Opportunity to work closely with Orbitz Partner Marketing, Merchandise and Design to build a unique, customizable program on Orbitz that will engage the brand's target audience and funnel the campaign goal.
Examples of Custom Programs:
- Homepage and Vertical Takeovers
- Orbitz Connect Social Solution
- Orbitz Worldwide and Richard Bangs: The Travel Series
- Orbitz Originals
